Logos, colors, type, and the words we use to describe ourselves. Use these to write about Forma or feature us — please keep the marks intact and the spirit honest.
Our wordmark is Forma set between two brackets, with a single blue dot on the “a”. Lead with the full wordmark; use the standalone mark only where space is tight, like a favicon or an app icon. Give it room and don’t recolor it.
Keep clear space around the logo equal to at least the height of the mark on every side. Nothing — text, edges, or other logos — should crowd it. When in doubt, give it more.
Warm paper and near-black ink carry almost everything. Forma Blue is the single accent that leads; teal, pink, amber and green are a supporting expressive set. Click any swatch to copy its hex.
Inter does the work, Fraunces adds the human note in italics, and IBM Plex Mono handles labels and small print. All three are free and open source.
Copy-and-paste descriptions for articles, listings, and decks. Use whichever length fits.
Forma is the AI workspace for corporate presentations.
Forma is the AI workspace for corporate presentations — built for decisions and judged on the quality of the thinking, not the number of slides.
Forma is the AI workspace for corporate presentations, where AI is the operating mode rather than the product. It helps teams turn raw thinking into clear, decision-ready decks — fast, on-brand, and worth presenting. Forma is built for the people who drive change every day, and aims to be the steady, reliable partner they reach for to move an idea forward.
For interviews, assets you can’t find here, or anything press-related, reach out — we answer quickly.
press@forma.page →
